Magical brainstorm
Don’t want to come out from the nest
Authorized reprinted advertising circles (ID: Copyquan)
The material is from the network
A few days ago is Thanksgiving, distinguishing between most brands, "Thanks", Dures will focus on the day of the international anti-domestic violence day.
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We note that one of the posters is based on men, this time, Durez proposes to "reject all domestic violence, regardless of gender", let more people pay attention to "hidden men"
The first two years of international anti-domestic violence day Duris also took the borrowing poster:
2020
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2019
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GPS
Is used to find lost items
Particopes have independent personality
Not item
Dishring
Cover skin
Wound and silt
Not awkward
Wedding ring is used
Witness the marriage vows
Violation of sexual behavior against partners
No vows protection
Headphones are used
Isolation noise
Sound of partner talking
Not noise
Curtain is used
Blocked privacy
Violence
Not privacy
We understand your silence
It’s too concealed call for help.
Bear suffering
Not your obligation to be a family member
However, after 2019, Durex’s bottles is the old lady, the heat and the written case are not as good as one year. Occasionally, there is an out-of-one, and it is also questioned to be "returning to the light".
After Durex responsible for the daily social succeed ring at the door, no longer "every holiday hot spots will be an occasion to" Durex, ever since "419 roll" will become more silence.
[Review] rollover
▼ ▼
Durex X hi tea
(Original micro-Bo has been deleted)
Reviews:
"FML really disgusting."
"They could there thought he was senior copywriter?"
"It is the combination of a sperm and cheese? Vomit"
"Can not look directly at the hi tea"
"Real sick."
"Hi Tea bye, will not buy anymore."
……
After replacing
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There are hungry yet, Amoy vote have also caught
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Late to remedy the situation, forced to pull the statue was too late, the whole operation down wave criticized: Merry and dirty only one word, the car overturned and just a step away.
After May Day, 61, the college entrance examination, the Dragon Boat Festival, Lin Chi-ling married, Father’s Day and other hot holiday or occasion …… Durex continuous absence.
Black does not blow, the Durex and after a door interaction and cooperation and there have been "domineering return."
Durex occasion "Game of Thrones" launch the final quarter, from copywriting to design a poster, not only highly correlated with the tone of the brand and the theme is very fit occasion, was excellent case!
Unfortunately, absent for later occasion, holidays are quiet as chicken, people can not help but miss the classic case from Durex those years:
First, the hot topic [class]
-1-
"Durex shoe covers rainy night legend"
"Beijing today storm, thanks to the bag there are two Durex"
Many people may not remember that heavy rain Beijing in 2011, but for Durex, the "shoe covers rainy night Legend" is a landmark marketing case, more is on the most important social media marketing moment.
-2-
Beijing sandstorm
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"Huang pays lovers, the day is yellow, is better AiR." That time Beijing’s air quality is often widely Tucao, dust storms this day we are "yellow map" a scraper. Durex as "yellow net" handle bar will not give up plug in the foot, word pun, in the phrase.
-3-
Blue-black or platinum?
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Looking back, the color of the dispute on this skirt can be described as Huobian north and south, Durex has launched a poster occasion:
"So this is slightly black and blue?"
?
-4-
Travel "frog"
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"I have been planned, never seem to leave." Durex this "frog" was not easy!
1. bedside teaching biology class map and a bunch of paper towels
Display screen on the 91pxxx.com 2. Computer
3. hung on the wall of their dead brothers photo
4. closet store a variety of goods
5. downstairs darts and target practice launch
6. The flame for fire hydrants
7. The edge of the delivery tube blue thin air jacket AIR
8. The look is "little yellow book"
This brain Dong Zhen is to kneel! ! !
……
The hot spots also do not chase chase. When fall # # Ximeng Yao buzz continued to soar, many enthusiastic users have more reminders @ Durex occasion, but it was Durex social person in charge – when the old gold ring clear: this is not about us!
Not only did not let the absence of such users are disappointed, but gain a praise.
Second, the [class] occasion to film
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Durex movies on occasion also well worth a look! "After the meeting my wife," "a Du away" and other films, from the title to the poster are Durex play bad.
"Li Lu Yao Timah" The film is accompanied by Durex: "Tonight, time will tell," the copy …… It is no doubt the car!
Movie "All things grow" release countdown day Durex: all things "stretch" only a thin one day. Too tainted!
Third, the album category [copy]
Four Seasons poems
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spring
do not talk
You’re not feeling "wet" people
Just read the 69
"Species" used a vivid word
Subway: I did not mean that!
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summer
Soft as a cat you love
incredible
Body Language Say I Love You
My mom will not let me play the fool and
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Autumn
Durex simple?
I do not believe!
Love handles do not deserve to play this game
Baji mouth and perhaps taste
But the most beautiful red sunset
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winter
Contracted an entire warm winter
So itchy eh
We do not have air conditioning and heating up
You are JiangTaiGong, I just fish
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Fourth, the class [holiday]
Thanksgiving Day
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2017 Thanksgiving Day, from 10 am to 23:00 pm, Durex breath thanks to the 13 brands!
13 posters, the "Thanksgiving" and "Durex" as a fixed element, there is no sense of violation and grafted various brands.
Not only receive a "thank you" brand who will respond, not thanks Durex brand list there are some eager to take the initiative to strike up a conversation. In this way, you come to me, the realization of the positive interaction between the brand and take this chance to win, so far as people talked about.
Christmas
# # Christmas Eve gift to take from the tree
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Dragon boat festival
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"Dragon Boat Festival, you eat it?"
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"First stripping clothes, eat rice."
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Durex poster occasion before the rollover called the explosion models every year! From the screen to the content, it seems to say all those things the Dragon Boat Festival, the Dragon Boat Festival is more than it seems to say those things, not only to convey the tone of the brand, the Dragon Boat Festival in turn to show the creative head.
College entrance examination
"Long play"
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True long!
After reviewing years of classic occasion Durex, look at their social marketing today, the biggest feeling is: Durex hard.
Compared to the previous implant soft "still holds partly concealed", or simply closed now Durex wheat, or go straight.
Some people say: Durex pursuit of hot spots were praised, traffic can not be converted to sales …… but featured Jun believe sales is important, but also essential traffic, and gave up the chase occasion to traffic hot spots, sales will certainly It has increased it?
Perhaps Durex brand building, will focus on the aspects to promote its goods and sell products, there will be more practical returns. But it is undeniable, that had been pampered occasion altar of countless advertising Durex, has changed.
Interactive today
For Durex What do you think?
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